Here are four easy ways real estate agents can make a splash on social media, says Jen Conrad, founder/president of the Conrad Company in Peoria.
- Focus on one social media platform, such as LinkedIn, Facebook or Instagram. Get good at it. You don’t have to be everywhere.
- Offer value every single day. Serve your audience through tips such as “how to sell your house during the pandemic” or “how to stage your house.”
- Narrow your niche down to your ideal clients and what you have to offer them. Craft your message to them. When you try to talk to everyone, your message gets cloudy. (Be careful that your niche is inclusive and diverse).
- Remember social media isn’t a replacement for building relationships. Once you connect online, send private messages or call by phone. Serve people whether they are going to be clients or not.