Karel Murray

Managing brokers received the tools to create an “irresistable” office culture, motivate brokers, and to recruit and retain successful brokers at the free “Brokerage Revolution” seminar today at IAR Headquarters in Springfield.

Nationally known real estate speaker Karel Murray led today’s training, recalling staffing challenges she faced earlier in her own career. She urged managing brokers to pay attention to all of their staff members, stating: “I believe your reputation is only as good as the reputation of your worst agent.”

The day-long seminar kicked off with participants identifying traits of the most successful teams, as well as dysfunctional behaviors of unsuccessful teams. Murray led a discussion of the priorities and concerns of brokerages.

See photos of some of the attending managing brokers below.