Speaking at the IAR Convention in St. Charles Friday, columnist and real estate coach Bernice Ross highlighted some of the trends shaping the real estate industry in her session “You Snooze, You Lose: Trends to Take You to the Top in 2011.”

One trend to watch: multi-generational markets and finding the opportunities of tomorrow. In this video, Bernice talks about some of these different markets and what they expect when working with a REALTOR®.