Google CEO, Eric Schmidt says “We’re starting to make significant money off of YouTube, content will move towards more video.”

Here at IAR we’ve opened our eyes to the trend. I am very grateful to the association for investing in me through training and providing me with the video technology needed to create great videos. I am thankful for our members as well and that’s why I am so eager to share these tips with you!

Here are some great ways to make your videos stand out above the rest.

  1. When shooting video, bad lighting is more forgivable than bad audio. A camera with an external microphone jack works best for capturing only the audio you want.
  2. When shooting for the Web you’ll want to keep the file size down. A good way to do that is to shoot close-ups of the subject and have as little background movement as possible. The file compresses to a smaller size when there is less movement in the video.
  3. Use a tripod when possible. If you need to move around with the camera, place the tripod on a dolly. This will give the video a more smooth and fluid motion.
  4. Always be aware of what’s in the background!
  5. Use zoom to frame your shot before recording. This cuts down on zooming in and out, which can make your audience seasick, and it saves time while editing your video.
  6. If the subject is blurry and the camera won’t focus, zoom in until the camera focuses and then zoom out. The subject should stay in focus.
  7. Periodically wipe dust and smudges off the camera lens with a lens cleaning cloth.
  8. Upload to YouTube, share on Facebook and Tweet the video link to all your friends!

As always, get written permission from your client and/or subject before publishing video on the Web. I hope to see more great looking videos on YouTube now!

Enjoy this video from REALTOR® TV on “How to Shoot a Home Tour Video”