Google CEO, Eric Schmidt says “We’re starting to make significant money off of YouTube, content will move towards more video.”
Here at IAR we’ve opened our eyes to the trend. I am very grateful to the association for investing in me through training and providing me with the video technology needed to create great videos. I am thankful for our members as well and that’s why I am so eager to share these tips with you!
Here are some great ways to make your videos stand out above the rest.
- When shooting video, bad lighting is more forgivable than bad audio. A camera with an external microphone jack works best for capturing only the audio you want.
- When shooting for the Web you’ll want to keep the file size down. A good way to do that is to shoot close-ups of the subject and have as little background movement as possible. The file compresses to a smaller size when there is less movement in the video.
- Use a tripod when possible. If you need to move around with the camera, place the tripod on a dolly. This will give the video a more smooth and fluid motion.
- Always be aware of what’s in the background!
- Use zoom to frame your shot before recording. This cuts down on zooming in and out, which can make your audience seasick, and it saves time while editing your video.
- If the subject is blurry and the camera won’t focus, zoom in until the camera focuses and then zoom out. The subject should stay in focus.
- Periodically wipe dust and smudges off the camera lens with a lens cleaning cloth.
- Upload to YouTube, share on Facebook and Tweet the video link to all your friends!
As always, get written permission from your client and/or subject before publishing video on the Web. I hope to see more great looking videos on YouTube now!
Enjoy this video from REALTOR® TV on “How to Shoot a Home Tour Video”
