Present a true picture

Ensure your status as a real estate professional is readily apparent

Disclose any benefit from a third party

Offer thorough, advance understanding of all terms and conditions of any offering of premiums, prizes, merchandise discounts, etc. as an inducement to list, sell, purchase or lease property

Disclose the name of your real estate firm in a reasonable and readily apparent manner

Disclose your status as an owner or landlord

Ensure the information on your website is current and include the firm’s name and state(s) of licensure in a reasonable and readily apparent manner

Disclose if information gathered via the Internet will be shared or sold

Display only professional designations, certifications and other credentials to which you are legitimately entitled

Disclose your status as the managing broker, if applicable

Be misleading or untruthful

Post blind ads

Advertise property without authority

Quote a price that is different than what was agreed to with the seller or landlord

Engage in deceptive or unauthorized framing of real estate brokerage websites

Manipulate listings and other content in any way that produces a deceptive or misleading result

Deceptively use metatags, keywords, or other devices/methods to direct, drive or divert Internet traffic

Present content developed by others without either attribution or permission

Use or register URLs or domain names that present less than a true picture

Represent a service as free or available at no cost unless you will receive no compensation from any source for that service