Your American Dream Consumer Campaign

Illinois REALTORS® is pleased to announce the launch of a new consumer advertising campaign called “Your American Dream,” aimed at raising awareness of the importance of using a REALTOR® to achieve the dream of homeownership. This campaign will emphasize that REALTORS® are uniquely qualified to help clients find the home of their dreams, and we are proud to be a part of it.

The campaign will reach Illinois consumers across a variety of advertising mediums, including some television, billboards, print and digital advertising, social media advertising, radio spots, coverage on podcasts and in local publications, and more. By leveraging so many communications channels, a wide range of consumers will hear and read about the value of working REALTORS® to buy and sell property.

Campaign FAQ

To educate the public on the value and need to work with a REALTOR® when buying or selling property because REALTORS® have the expertise to guide them through the entire real estate transaction process. Secondly, to help you to build your brand by using the messages and images created by an award-winning advertisement agency.  

This public awareness campaign is needed right now because of the aggressive nature of the competition you face and consumers’ need for expert guidance in the face of the rising interest rates, increasing mortgage rates, a declining economy and low housing inventory. This public awareness campaign raises the top-of-mind consumer awareness of the importance of working with you and your REALTOR® colleagues when buying or selling property.

The campaign will reach Illinois consumers across a variety of advertising mediums, including traditional and streaming television, billboards, print and digital advertising, social media advertising, radio spots, coverage on podcasts and in local publications and more with the Your American Dream message. By leveraging so many communications channels, a wide range of consumers will hear and read about the value of working with REALTORS® to buy and sell property.

After a comprehensive, nationwide search process, O’Keefe Reinhard & Paul (OKRP) was chosen. It is one of the nation’s leading multicultural advertising agencies and is based in Illinois. The agency has created award winning campaigns for Burger King, Ace Hardware, the Illinois Lottery, Illinois Tourism and the Masters Tournament.

Yes! We need your help sharing the Your American Dream campaign throughout Illinois. Visit the Your American Dream webpage to find shareable ads. For materials you want to personalize, click the following Your American Dream link to use the Photofy service.

Under the direction of the Consumer Advertisement Campaign Presidential Advisory Group and your Illinois REALTORS® Board of Directors, the staff utilized existing resources for this cost-effective and efficient campaign. Further, there is no cost for you to share and/or personalize the social media assets. Visit the Your American Dream webpage for shareable ads. For materials you want to personalize, click the following Your American Dream link to use the Photofy service.

No. By speaking directly to consumers in Illinois, the Your American Dream campaign further demonstrates NAR’s message of the REALTOR® difference. 

Homeownership is a financial investment that allows people to build equity, generational stability and wealth. Homeownership also is a way to build neighborhood stability, economic opportunity and educational achievement. But for too long that promise of homeownership and all that it can mean haven’t been available to all Americans equally.

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What is the American Dream of Homeownership?

The phrase, and the principles behind it, will be the guiding force behind everything Illinois REALTORS® does this year, from political advocacy efforts in Springfield to fighting to end discriminatory appraisal practices to increasing diversity and inclusion within the industry. The American Dream also builds on the association’s program foundation of ROI (Revitalize, Opportunity and Influence).

Illinois REALTORS® is working to create the opportunity for everyone to achieve the American Dream of homeownership. Illinois REALTORS® will be working to increase affordability and equity in housing throughout Illinois so that EVERYONE has the opportunity to own a home regardless of where they live, their socio-economic background or their ethnicity.

REALTORS® are the key

As we work to expand the American Dream to everyone, REALTORS® are essential to making that happen. You aren’t just the voice of real estate in Illinois, you are also problem solvers who want to make a difference. Working to make sure everyone can find a home of their own is at the heart of everything REALTORS® do.

In 2019, the National Association of REALTORS® launched its “That’s Who We R” campaign and showcased REALTORS’® role helping Americans realize homeownership. With “Everyone Deserves the American Dream,” we also champion REALTORS’® role as dream makers while resolving that we will work to eliminate all the historical barriers to that dream becoming a reality.

REALTOR® Resources

It underscores our commitment to helping our clients achieve their dreams of buying or selling their homes, and the significance of our role in achieving those dreams. From an advocacy standpoint, it means we will seek affordability and equity in housing throughout the state. The October issue of Illinois REALTOR® magazine explains the American Dream theme in greater detail.

ROI (Revitalize, Opportunity, Influence) continues to be the foundation of our programming in 2022. The American Dream theme underscores our commitment to helping our clients achieve their dreams of buying or selling their homes and the significance of our role in achieving those dreams.

ROI stands for Revitalize, Opportunity, Influence. Illinois REALTORS® are committed to Revitalizing our businesses, our communities and our state; to Seizing opportunities to grow, to learn and to serve; and to Influencing policies that affect our industry by advocating for homeowners and private property rights in Illinois.

REALTORS® are working harder than ever to remove homeownership barriers and make the dream of buying or selling a home possible for EVERYONE.